Plate Lunch Collective

AIBroswers

2025 NOTES / DISPATCHES
✦ December

What AI-Native Means in 2026 and Why Plate Lunch Collective Was Built for the Retrieval Layer

Table of contents * What AI-Native Actually Means * How Traditional Marketing Disciplines Feed the Retrieval Layer * GEO, AEO, and Retrieval Mechanics
2025 NOTES / DISPATCHES
✦ November

Generative Engine Optimization: Field Notes for Early Adopters

Someone at Webflow was looking at attribution data when they noticed something. Eight percent of their signups were coming from
2025 NOTES / DISPATCHES
✦ November

AI Browser Market Intelligence - 11/04/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ October

The AI Citation Arms Race: Why Your Optimization Tactics Have an Expiration Date

There's a coding bootcamp somewhere that lost 80% of its revenue because someone got mad at them on
2025 NOTES / DISPATCHES
✦ October

Nobody's Scrolling Your Feed Anymore. They're Searching.

I was talking to a friend today about the recent Instagram changes. Users can now choose interests to fine-tune their
2025 NOTES / DISPATCHES
✦ October

AI Browser Market Intelligence - 10/28/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ October

AI Browser Market Intelligence - 10/21/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ October

How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?

I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
2025 NOTES / DISPATCHES
✦ October

Instagram Cracked the Spam Problem. Here's What It Means for AI Search

Last April, Mark Zuckerberg testified under oath during the FTC's antitrust trial against Meta. Kyle Chayka, writing in
2025 NOTES / DISPATCHES
✦ October

AI Browser Market Intelligence - 10/14/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ October

AI Browser Market Intelligence - 10/07/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ October

AI Browser Market Intelligence - 09/30/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ September

AI Browser Market Intelligence - 09/23/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ September

AI Browser Market Intelligence - 09/16/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ September

AI Browser Market Intelligence - 09/09/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ September

AI Browser Market Intelligence - 09/02/2025

🤔This is an archive of a past report. You can find the most current AI Referral Traffic Report here. Why
2025 NOTES / DISPATCHES
✦ September

AI Browser Market Intelligence - 08/26/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
2025 NOTES / DISPATCHES
✦ August

The Hawaii Business Owner's Guide to AI Marketing: A Practical Implementation Guide

Introduction I was listening to a dharma talk podcast this week. The monk speaking was covering ownership and his perspective
2025 NOTES / DISPATCHES
✦ August

AI Browser Market Intelligence - 08/19/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
2025 NOTES / DISPATCHES
✦ August

AI Browser Market Intelligence - 08/11/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
2025 NOTES / DISPATCHES
✦ August

AI Browser Market Intelligence - 08/05/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
2025 NOTES / DISPATCHES
✦ July

AI Browser Market Intelligence - 07/29/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
2025 NOTES / DISPATCHES
✦ July

AI Browser Market Intelligence - 07/22/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative
2025 NOTES / DISPATCHES
✦ July

AI Browser Market Intelligence - 07/15/2025

Why We're Tracking This As an agency, we've built our reputation on transparency. Not the performative

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