Plate Lunch Collective

behaviorial e commerce

2025 NOTES / DISPATCHES
✦ December

When Impulse Stops Being Automatic: An Operator Brief on Marketing's Shifting Baseline

I. The Unnoticed Shift The cart stays full. The checkout never happens. Traffic holds steady. Engagement looks healthy. The email
2025 NOTES / DISPATCHES
✦ December

Why Advertising Got Emotional in 2025

The Ten-Day Problem It was rainy season on Oahu, the kind where the clouds move sideways and the light can&
2025 NOTES / DISPATCHES
✦ November

Generative Engine Optimization Framework for Shopify Merchants: What Actually Works

People no longer search the way they used to. Short clipped queries have turned into something closer to a confession.
2025 NOTES / DISPATCHES
✦ October

Stop Competing on Price: Why Authentic Brand Stories Beat Algorithm Hacks

Shadowbanned. Stuck in 300-view jail. Algorithm murdered your reach overnight. Every business owner has a reason their social media or
2025 NOTES / DISPATCHES
✦ October

Social Proof in 2025: What Actually Works

Trust became a metric somewhere along the way. Engagement rates. Conversion velocity. Funnel optimization. As if people are water. 42%
2025 NOTES / DISPATCHES
✦ July

The $115.6 Billion Conversation: Why Hawaii Businesses Can't Ignore These Channels

There's a comedian from Waimanalo, Oahu. Nalo, and part of his tagline is "Howz it everybody it&
2025 NOTES / DISPATCHES
✦ June

The Trust Factory: How a Snowboarder's Frustration Sparked the World's Largest Psychological Commerce Experiment

And what brands can learn from Shopify's approach to manufacturing digital intimacy In 2004, I spent my days

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