Plate Lunch Collective

GEO

2026 NOTES / DISPATCHES
✦ January

BrandLight vs Evertune: AEO Platform Comparison

🚨January 2026 Update: Market Maturation and Platform Evolution The Answer Engine Optimization (AEO) market accelerated dramatically in Q4 2025, with
2025 NOTES / DISPATCHES
✦ December

What AI-Native Means in 2026 and Why Plate Lunch Collective Was Built for the Retrieval Layer

Table of contents * What AI-Native Actually Means * How Traditional Marketing Disciplines Feed the Retrieval Layer * GEO, AEO, and Retrieval Mechanics
2025 NOTES / DISPATCHES
✦ November

Generative Engine Optimization Framework for Shopify Merchants: What Actually Works

People no longer search the way they used to. Short clipped queries have turned into something closer to a confession.
2025 NOTES / DISPATCHES
✦ November

Generative Engine Optimization: Field Notes for Early Adopters

Someone at Webflow was looking at attribution data when they noticed something. Eight percent of their signups were coming from
2025 NOTES / DISPATCHES
✦ November

AI Referral Traffic Intelligence in North America Week 44

11/03/2025 We believe in optimizing for the retrieval layer. But we got curious about who's actually
2025 NOTES / DISPATCHES
✦ October

The AI Citation Arms Race: Why Your Optimization Tactics Have an Expiration Date

There's a coding bootcamp somewhere that lost 80% of its revenue because someone got mad at them on
2025 NOTES / DISPATCHES
✦ October

AI Referral Traffic Intelligence in North America Week 43

10/27/2025 We believe in optimizing for the retrieval layer. But we got curious about who's actually
2025 NOTES / DISPATCHES
✦ October

Farm-to-Forgotten: When Your Web Marketing Catches Vibe But Misses Everything Else

A picture is worth a thousand words, they say, but your customers are scrolling past looking for the hundred words
2025 NOTES / DISPATCHES
✦ October

Why SEO, Social Media, and AI Search Are Now Business Infrastructure (Not Marketing Tactics)

What business owners need to know about discoverability in 2025 There was a time when search engine optimization meant keywords.
2025 NOTES / DISPATCHES
✦ October

How Many AI Agents Will Be Last-Minute Shopping This Holiday Season?

I grew up in the Santa Maria Valley, long before it became famous for BBQ tri-tip and wineries. Both had
2025 NOTES / DISPATCHES
✦ October

Instagram Cracked the Spam Problem. Here's What It Means for AI Search

Last April, Mark Zuckerberg testified under oath during the FTC's antitrust trial against Meta. Kyle Chayka, writing in
2025 NOTES / DISPATCHES
✦ October

AI Referral Traffic Intelligence in North America Week 42

10/20/2025 We believe in optimizing for the retrieval layer. But we got curious about who's actually
2025 NOTES / DISPATCHES
✦ October

SEO: No Digital Divide When AI Mediates Search

If you reached this post outside of a social share, you probably typed four keywords or less into a search
2025 NOTES / DISPATCHES
✦ August

The Hawaii Business Owner's Guide to AI Marketing: A Practical Implementation Guide

Introduction I was listening to a dharma talk podcast this week. The monk speaking was covering ownership and his perspective
2025 NOTES / DISPATCHES
✦ August

Are You Just Another Hawaii Business? How AI Search Rewards the Truly Different

Why Your Current Marketing Strategy Might Be Making Your Hawaii Business Invisible to AI Mediated Search Interfaces 🤙Before We Begin:
2025 NOTES / DISPATCHES
✦ July

The AI Browser Shift is Here: Why Hawaii Businesses Have a Unique Advantage

I'm sitting in my home office, staring out the window, watching the clouds bring the rain over from
2025 NOTES / DISPATCHES
✦ July

The Retrieval Layer Strategy: One Optimization Approach for All AI Interfaces

Why Smart Organizations Are Shifting from SEO to Retrieval Layer Optimization How AI Changed Search Forever It has been a

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